This is one of the most important digital marketing road maps by which you get the ability to transform the site visitor into your loyal consumer. So it works in very simple but effective way; at first and foremost, it scan and detects to identify the potential prospect (lead) and then the bots and algorithm starts their work of attracting the people by repeatedly showcasing the digital products and services on almost every different platforms and apps they visit in the form of images, digital posters and banners, discounted countdown offers for that and likewise by which after a point of time, the person certainly decides and makes his mind to try out the service. And this entire process of transforming a lead into a consumer is the main objective of this process. Various tools like funnel creation, digital pipelines, landing pages are used to make it successful.

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