This kind of digital solution works for a long run where the major concern is about building up and maintaining the good will of the brand in the market digitally. As I mentioned, it takes a long period of time like years actually to build up the repo in the market for your products and services which you are selling but it really creates a great impact as you acquire the most trust-able and loyal consumer and cost of such consumer acquisition is also less. A negative review or such spammed comments can even damage and affect your business deeply and to prevent such instances and maintain in such urgent situations, ethical digital tactics of mitigation are designed to restore the real name of the business in the market again as earlier.

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