Mobile marketing is one of the ways to promote the products which contain ads which simply appear over the smartphone’s screen and tablet. It is the most commonly used way of multi-channel marketing in the digital industry and through this, one of the biggest edge which we get is the information regarding the location of the users and track of their apps usage and frequency. In this, the whole marketing promotion is done through mobiles as in the form of sms, text messaging, sending promotional mms multimedia of companies, tools like push notifications, in-app or in-game based marketing or using QR codes for that matter. As generally, a person is more likely to use mobile rather than PCs and so it is more likely to be effective when such digital promotions are done through this medium. Moreover to mention, 40% of online transaction are done through mobiles only which again gives an edge in this method of digital promotion.

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