This works as a referral system for your website. In this, a digital pathway is created in such a way that users from other websites are redirected to your website and for this purpose, big symbols, flashing animations, digital stickers, large bold textual representations are used to grab the attention of the people visiting the website. In the digital platform, links are actually everything as they are known as the virtual address for any web pages. Sometimes you must have experienced that by clicking anywhere on screen for a few seconds or on some pictorial depiction that leads you to some other sites and this is how links help you to take people from other websites and make them land on your desired web page. There are several ways to build such links in which some of them are ethical while others are not safe even sometimes and search engines like Google take such things very strictly and so always use safe address links which are malware protected and not virus inflicted.