It is one of the most pivotal and famous tools which is used for digital businesses. You know that there are only ten spots, yes you heard it correctly, just ten on a Google search page and if you recall, whenever you search something on Google, how often you go off the very first page of search results, very rarely right. So it’s the SEO through which you get a competitive edge in the search results of all search engines like Google, Bing and others. It optimizes and helps you by improving your search rankings through keyword analysis, content creation and back-link building. SEO drives a good amount of leads with traffic on your website and that too organically which helps your business grow by increasing your conversions as part of your digital marketing solutions.