It is one of the mediums to promote and advertise the business which is done through running paid ads. It also drives all the internet traffic towards your website and enhances the visibility of your business’s presence in a more effective way. Here all the searches which are done gets optimized in such a way that chances of getting exposed to your business comparatively becomes very high. Two most crucial components of this search engine marketing shape are pay per click and cost per click based. Ultimately, it makes your search engine result page more accessible.